Anna Newman

On any given day, I can be working on drafting social media comms for our various social channels, making updates to one of the three websites including writing blogs, adding new products, or updating certifications or badges, or creating a bespoke capability statement.

My role is incredibly varied in WV Tech and I engage with all parts of the business to do my job successfully. Working with WV Tech has given me an appreciation for my YAAG templates and scheduling tools! Working in a small business environment, one that’s growing and with teams scattered across the country, has taught me a lot about communication and how to cut through the chatter to keep projects moving.

Check out some of projects I’ve worked on during my time at WV. These are the ones I’m most proud of.

WV Tech grew quickly and the internal news hadn’t kept up. As a result, there was poor visibility on team wins, new employees, project completions, upcoming events, and internal notices.

My solution to this was repurposing some retired Samsung Flip displays to use across WV Tech’s 3 sites as electronic displays that could be remotely updated with a video of the prior month’s news, award wins, upcoming events, and any internal notices or communications from senior leadership.

Instead of spending money on OmniSticks or NUCs, I asked for refurbished laptops from our ITAD business and used these to control the Samsung Flips along with remote desktop software to allow me to update the screens across all locations.

Content is created in Canva and the screens are updated at the start of each month.

I can’t track ROI of course, as they’re screens, but the feedback I’ve received from team members has been that they like the screens to see what other sites are doing and so they can see themselves and their teams celebrated.

As part of the push to improve internal comms, I suggested creating a Sharepoint Intranet as a central place for the sales team to find oft-used pieces of collateral, logos, certificates, award win badges, and supporting documents.

I created this with one-click downloads to make it even easier for people using the site.

Along with downloads, I created how-tos on how to use Zoho CRM, Sharepoint, Outlook, and using a number of branded Office templates.

WV Technologies, Worldview Foundation, and Community Laptops each have their own page on the Sharepoint site, allowing people to self service.

Feedback has been positive – the sales team feel empowered to find things on their own and I get less requests for frequently asked for items like logos, or how to do a certain process.

Prior to my starting, WV Technologies, Community Laptops, and Worldview Foundation marketed and advertised themselves as separate entities with only a little interaction.

I recommended leaning in to all three brands and creating a simple, unified story – WV Tech disposes and decommissions of IT assets and creates jobs for graduates of Worldview Foundation programs, Community Laptops refurbishes and resells those that can be, and both WV Tech and Community Laptops divert profits back to funding Worldview Foundation’s Indigenous empowerment and holistic wrap-around support programs.

I engaged the agency responsible for the slick design of WV Tech’s website to help me create a visually striking story that customers and partners of all three entities could understand.

We rolled this new story out at Sustainability Business Live in 2026, where I recommended that each entity have a representative that could tell the story of their business. It was a resounding success that helped sales teams in each entity form better relationships withe each other and potential customers and existing customers thought it did justice to the great work Worldview does.

I overhauled the Shopify store for Community Laptops twice.

The first time was a few days after I started my role with WV Tech. This overhaul was a bandaid fix to the existing website. This update adjusted page layouts and improved customer journey to something acceptable until a longer term solution could be found.

The second overhaul was a proper refresh and rebrand of the website aimed at rebranding Community Laptops as a more tech oriented store. Major changes included a new visual identity, proper customer journey flows from homepage to checkout, product listing overhauls, launching of a blog for SEO and search ranking, Google Search Console integration, Clarity integration, and the addition of up-sell and cross-sell functions.

The new website has been a hit with existing customers, who find it easier to navigate. The new website has returned, on average, a 25% increase in sales month on month.

The majority of sales for Community Laptops are B2B and therefore aren’t always done through Shopify. After analysing 12months of sales data, I found that between 40-60% of sales through Shopify were one off, B2C customers and identified that this was a market we weren’t marketing to.

I pitched a plan to the business to boost these sales. This plan includes a promotional cycle through organic posts on Facebook and Instagram, monthly website bundle deals to increase conversion of more expensive items, and recommendations to improve accessory and peripheral offerings.

Because of technology constraints, the plan hasn’t been implemented yet but it will be revisited.

As part of my work to improve the Community Laptops site, I proposed a plan to a) improve conversion of a slow moving product through abandoned cart automation, and b) solicit product reviews through an email flow post sale.

As with the B2C strategy, the plan hasn’t been implemented yet.

I worked directly with the Worldview Foundation team to refresh the existing website with more relevant content, better integration with our CRM for EOIs, and a better customer journey that serves users better.

My main role in this project was drafting content, creating mock-ups of new webpages in Figma, executing these new page, and assisting with CRM integration.

I’m currently working the Foundation to assist them with comms for an upcoming charity breakfast.

My contributions including draft an email sequence flow with various triggers, assisting with training on using Zoho CRM, setting up an Eventbrite page, and wrangling participation from WV Tech staff.