Anna Newman

Role Overview

Currently, I am the Senior Marketing Coordinator for the Worldview group. My role has me managing and coordinating marketing activities for three entities within the Worldview Group, Social Enterprise WV Technologies, ACNC registered charity Worldview Foundation, and Community Laptops.

I am solely responsible for the marketing activities for all three brands, including managing social media profiles, managing websites, collateral and content creation, CRM management, internal communications, and event management.

My role has me working with internal stakeholders across all three businesses, as well as liaising with external suppliers for marketing support, printing, event management, and advertising.

Because of how varied and busy my role is, I need to be organised and well planned – something that plays to my strengths. With my custom-made marketing calendars and YAAGs (year at a glance), scheduling tools like Buffer, and a little connector API for Claude, I’m able to stay on top of everything my job has to throw at me.

WV Technologies

WV Technologies is an Indigenous owned social enterprise, specialising in IT asset disposals, data destruction and sanitisation, and e-waste recycling and e-waste management. As a social enterprise, WV Tech’s mission is to create real impact in Indigenous communities and sustainability across technology supply chains.

Check out some of my project highlights from WV Technologies.

Improving Internal Communications

As WV Tech grew, it was clear there was a need for improved internal communications to share news, notices, and messages from leadership with staff.

My solution was electronic displays that could be placed in the offices and warehouses of each location that would play a video of news, notices, and messages. To do this, I repurposed some retired Samsung Flip displays to act as electronic displays and asked for refurbished laptops from Community Laptops to control said displays.

Each month, I create a news reel in Canva showing:

  • The prior months good news stories
  • New employees, promotions, and and employee spotlight
  • Pictures from the prior month
  • Notices for staff, important days, and upcoming events

Once the video is made, I simply update each display remotely.

Anecdotal feedback from staff is that the displays let them see what’s going on at other sites without disrupting their work.

Creating an Intranet

As part of the push to improve internal communications, I suggested creating a SharePoint Intranet to empower staff to self-service and to provide a more visible, central location where knowledge and collateral are stored.

On the intranet, I added:

  • One-click-downloads of logo packs, certifications and badges, capability statements, brand videos, and branded document templates
  • How-tos and training materials for Zoho CRM, Outlook, PowerPoint, and SharePoint
  • Handy links to each brand’s website and social media profiles
  • One-click link that opens an IT support ticket
  • Links to onboarding materials
  • News and notices

Since introducing the intranet, requests for commonly used templates or files has dropped significantly as everyone can now find that information for themselves.

Unified Brand Story

When I started with WV Tech, they did not have a cohesive brand story that encompassed WV Tech, Worldview Foundation, and Community Laptops. Each brand had its own marketing, and each brand only told their story.

I saw this as an opportunity to tell the full story of the Worldview Group – one that tied each brand together and emphasised the intertwined nature of the businesses.

With the support of an agency to create a striking visuals, I crafted a story for WV Tech, Worldview Foundation, and Community Laptops that details what each business does and how it all ties back into empowering and training at-risk Indigenous young people through Worldview Foundation.

Presented in the form of an e-booklet and physical booklet, the unified brand story resonates with customers across all three businesses and has allowed us to better explain the Worldview Group USP.

This new story was rolled out at an event in June 2026 and was positively received by new customers, old customers, and staff, who found it did justice to the social and sustainability vision of the Worldview Group.

Worldview Foundation

Worldview Foundation is an ACNC registered charity founded to break the cycle of generational disadvantage for First Nations Australians – not classroom talk or a feel-good lecture, but real experiences and activities designed to help our future First Nations leaders build the foundation for the rest of their lives.

Some of my project highlights from Worldview Foundation.

WordPress Site Overhaul

My role has me working closely with the Worldview Foundation team to create flyers, post on socials, and any other marketing work. That includes maintaining the website with news stories, program graduations, and updates on programs.

In early 2026 I pitched a content refresh of the existing Worldview Foundation website, one that would be more relevant and representative of the Foundation team and the work they do.

I’ve led the project since day 1:

  • Creating mock-ups and proper user journeys in Figma
  • Drafting all new written content
  • Revamping the news section
  • Mapping out a new integration for WordPress and Zoho CRM to streamline EOI form submissions

This project is ongoing but is planned for full release by end of year 2026.

NAIDOC Breakfast 2026

Worldview Foundation wanted to put on a breakfast to celebrate 50 Years of Naidoc and they asked me to assist in the execution of invitation outreach, collateral creation, event management, and CRM management.

Throughout this project I supported through:

  • Crafting two email outreach sequences – one for Worldview Foundation and another for WV Tech
  • Creating and managing the event in Eventbrite, including creating a sequence of event reminder emails
  • Creating collateral in the form of a designed PDF invite and an A5 booklet for invitees to take away
  • Segmented and sorted invitee lists, and created email templates in Zoho CRM

The work Worldview Foundation do is incredibly inspiring and it was an absolute joy to assist in the planning of this event.

Community Laptops

Community Laptops is an arm of WV Technologies, founded with a mission of closing the digital gap and creating social impact through low-cost refurbished laptop packages. Community Laptops take ex-government and ex-lease laptops and give them a new lease on life through expert refurbishing. Refurbishing laptops keeps the prices of laptop packages low, making technology more accessible to more people.

Some of my project highlights from Community Laptops.

Shopify Store Overhaul

When I started my role, the Community Laptops website was not fit for purpose. It wasn’t optimised, there was no user journey, and product listings were without meta descriptions or proper slugs.

I refreshed the website once, as a bandaid fix until a complete overhaul could be completed. Once that was done, I could begin planning and drafting a complete overhaul into a proper e-commerce store.

The website in its current form was refreshed by me in November of 2025, with:

  • Pages with correct heading hierarchies, meta descriptions, and slugs
  • SEO on all pages, product listings, and a brand-new blog to keep SEO fresh
  • Google Search Console integrations for easier shopping
  • A proper user journey from entering site to check-out
  • A product comparison tool
  • Upsell and bundle tools to increase conversion
  • Proper analytics (GA4 and MS Clarity)

This new site far outperforms the old one – sales are up an average of 25% MoM.

B2C Promotional Calendar

As part of my push to improve sales through Shopify, I pitched a 12-month promotional plan to the head of Community Laptops, aimed at selling to the currently underserved B2C market.

This plan was a multi-channel plan, with no paid advertising.

  • A full 12-month promotional cycle including product bundles, discounts, and associated organic social media posts (FB, IG, TT)
  • Larger scale promotional activities for EOFY, Black Friday/Cyber Monday, and Back to School
  • Abandoned cart email automations and post sales product review automations via Klayvio
  • Promotional updates for website including promotion pages, home page carousel, and blog posts

This plan has not been implemented as yet due to technology constraints around inventory management.